How we go from a brief to working software.
Web development projects go wrong for predictable reasons: vague requirements, late-stage design changes, poor communication, and handovers that never happen. Our process is designed to prevent all four.
Technical discovery — before a line of code is written
The first stage of every project is discovery, not code. Requirements interviews, user flow mapping, and a documented technical specification that defines exactly what is being built — and what is not.
Design and prototype — approved before build begins
Design with real content and real data structures, not placeholders. Every screen is reviewed and approved before development begins — the cheapest possible moment to make changes.
Development in sprints — working software every two weeks
Development happens in two-week sprints. At the end of each, you see working software in a staging environment — not a progress report. Scope changes are flagged immediately.
QA and launch — tested on real devices
Structured QA before launch: cross-browser testing, mobile device testing, performance audits, security checks. We do not go live until everything passes.
Handover — documentation that actually gets used
A proper handover: README covering setup and architecture, inline comments, a recorded codebase walkthrough, and a 30-day questions window.
Realistic delivery timelines by project type.
Actual timelines depend on complexity, number of integrations, and how quickly decisions are made on your side.
Landing page
Single-page conversion build with custom design and form integration.
Custom website
Multi-page website with CMS integration.
E-commerce store
Shopify or custom build, including integrations.
Web application
Full-stack build, scope-dependent.
API and backend
Depends on number of endpoints and integrations.
Maintenance retainer
Monthly, starts after delivery, no minimum commitment.